The Iterative Design Process

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Reading Critiques

Xinhai Xu 17:06:54 1/12/2016

Brainstorming is a very productive and efficient process during early stage of making projects. It should not be very long, approximately one hour is good enough. An efficient should have a clear focus of the problem while this focus should not be too narrow. It should encourage any wild ideas and pursuit for quantities. The leader should do a good job in maintaining the energy and make transition statement at certain stages. The whole process should be energetic and active, it should be different from a meeting or a conference.

Nate Patton 21:48:31 1/12/2016

It was actually a somewhat interesting read. I never thought of brainstorming being like a muscle, the more you work at it the easier/better it becomes. I also thought the 6 ways of killing a brainstorming session was a very nice section.

sriharshakanneganti 16:43:16 1/13/2016

The art of Innovation the title is good justification for the reading I have read. The author Kelley did a great of explain about mobiles. This shows that mobiles are a good thing to learn and also help me advance in the near future. As new things come up in the world we need more innovations and many people seemed to be interested these types of programs. I loved reading this reading because I was useful to me and it was really important for me that I read this information.

Jonathan Blinn 17:14:11 1/13/2016

I never really thought about brain storming before. The few times that I have been a part of one trying to come up with ideas, it usually ends with very little being said and not much progress being made. Hopefully the next time will be better now that I've read a little bit more about it and what not to do.

John Phillips 18:13:35 1/13/2016

I wasn't sure if we should be following these instructions to setup the Eclipse ADT or if we should be using Android Studio

Tiffany Martrano 19:08:36 1/13/2016

The reading we had to do prior to the lecture focused on brainstorming and how to do it effectively. It talked about how brainstorming is an underrated processes that many people already think they are masters of, but in reality, need to work on their brainstorming skills. It talked about how brainstorming can be informal, and how there are no right or wrong answers when it comes to brainstorming and that you can be as wild as be. It shouldn't be something formal where you sit down and take notes, but instead, a place to bounce off ideas and come up with some really innovative things. It also talked about the wrong ways to brainstorm, which is by forcing everyone to come up with an idea, having the boss or experts speak, or trying to force things to happen. Brainstorming should be a natural process which benefits everyone.

Luke 19:09:26 1/13/2016

I found the article very interesting. The part that I found most interesting was the brainstorming in a group that the ideas were not too focused. The example with the coffee and biker were very good. I thought it was very interesting that you are not supposed to be too focused or anything like that. Every time I have created a program I have tried to stay to strict guidelines, but it is very eye opening to see that that type of brainstorming is actually detrimental.

Dustin Chlystek 21:46:54 1/13/2016

I thought it was an interesting take on brainstorming. I agree with the author that most people just look at brainstorming as a general thing that everyone does, but the methods he talked about in order to better brainstorming seemed valid. I especially liked taking advice and ideas from other people in the company. This was done at my internship. The customer service people asked about getting an online payment page setup on their website. It was just an idea, but I was a new intern who needed a project. It was a very useful thing for customer service, accounting, and the customers that started as a brainstorm from people other than just the project team. While I agree with the author that brainstorming should be done in house, I disagree with him seeming to state that you cannot do it elsewhere. As long as it is not solely done elsewhere, I believe it to be fine. Overall, it was a good reading, and I will certainly look at brainstorming a bit differently from now on.

George Claghorn 22:47:07 1/13/2016

Interesting essay. Knee-jerk reaction: I'd like to hear a similar case for brainstorming with more concrete examples and fewer appeals to authority. "At IDEO, we do it this way..." lacks depth and exigence. I'm left wondering *why* they do it that way at IDEO, and *why* they find that way better than the alternatives. To be honest, I didn't feel like the essay did a good job of convincing me that brainstorming is productive.

Joshua Fisher 0:22:10 1/14/2016

I really enjoyed the article on brainstorming. It was interesting reading about IDEO and their ideas on brainstorming. I hope to be a part of a company someday that will have brainstorming sessions like the ones described in the article.

Casey Nispel 0:58:32 1/14/2016

Yesterday I would have said of course I brainstorm, but after reading this section I don't think I have ever been a part of a real brainstorm like he describes. In industry a lot of project managers seem hesitant to do this sort of brainstorm because it seems off topic and almost a waste of time to come up with so many ideas that end up not being used, but I think this method of brainstorming is important and useful to find the best idea to solve a problem. Like he said it doesn’t have to take a long time and can really help motivate people and get new ideas in the open. I liked his suggestion to cover virtually every surface with paper and use the space around you to map out your ideas. I usually find just writing a list of ideas is limiting and makes it hard to branch off of previous ideas, but the paper everywhere lets you visualize how ideas are related to each other.

Sarah Dubnik 1:48:21 1/14/2016

This was a very interesting look at brainstorming. I never realized that the process has so much more of an art to it than most people realized. I was especially surprised by some of the things to avoid, like writing everything down (this is something that I would do). I like the suggestions to cover everything with paper and to incorporate physical movement along with the mental exercises. I hope my group's brainstorming sessions can be as productive as those described in the reading.

Adhyaksa Pribadi 2:13:38 1/14/2016

Brainstorming, when done right, could be an essential step in innovating something useful to the customer. To make a Brainstorming session helpful, you need to sharpen the focus of your session. Have a clear direction is important in order to meet customer needs. Minimize the critiques of ideas. Critiquing ideas could hinder the creative process. Once ideas arise during the brainstorming session, try to build upon them. Write and sketch down ideas. I believe these suggestions will help us create something useful.

Luke Kljucaric 3:08:38 1/14/2016

I thought the reading was a good insight into brainstorming. It helped me think more critically about the whole process of brainstorming, which showed me that it is much more than what I thought brainstorming was. I agree that the seven secrets of brainstorming would help tremendously for a brainstorming session. I believe it will help encourage the development of the best ideas out of everyone participating which will lead to the best solution. I also agree that the brainstorming effect can ripple onto other people as mentioned. If wild and crazy ideas are encouraged throughout the brainstorm, it will make others feel comfortable with bringing their ideas since they won't feel pressure of being "wrong" when theres no wrong in brainstorming. Finally, I agree with the six ways to kill brainstorming. Any of those ways are a sure fire way to get a limited response out of a group. Avoiding those things will help maximize the quality of the ideas being brainstormed.

John Riesenberger 4:35:10 1/14/2016

We read what amounted to a basic outline of steps suggested that would lead to a productive brainstorm session, or, brainstormer, as the author put it. The author wants to push the idea that brainstorming doesn't have to be a typical office meeting that you dread attending, but rather something exciting and interesting where anyone can contribute and there are few rules and regulations that must be followed. The author then proceeds to list off a series of guidelines to ensure you get the most out of a brainstormer, as well as a few things to avoid. I found it somewhat amusing that he was very intent on pushing the angle that these sessions should be as laid-back as possible and then follows by giving us a 7-point bulletin of what everyone is expected to be doing during these meetings, including some very out-there ideas such as covering "every single surface of the room in paper"...

Yijia Cui 6:02:20 1/14/2016

The article emphasizes the importance and seriousness of brainstorming that brainstorming should be constituted and organized properly and effectively so that the company/team can be productive. The author shares the secrets for better brainstorming, and the effects of brainstormers, and also ways that destroys a brainstormer. The most important thing I learned from this article is the importance to make the best use of the energy owing to the energy-exhausted process of brainstorming. In order to achieve that goal, several things should be done. First, the question of brainstorming should be clear enough, so that the time and energy can be well spent. Second, do not waste time and energy on debate or arguing. Third, manage ideas in an effective way, such as numbering ideas, writing things down (but not everything), and also getting ideas physical. The other thing impressed me is the harm caused by restricting brainstorming in various forms of rules. It is crucial to let the brain stretched and break all the boring rules in a regular meeting, for example, everyone has to speak after the boss, and the answers should always be correct and well-developed. I realized that what I did in the past brainstorming was just like the regular meeting, the one not very productive. And I would like to try harder in the author’s ways to become a better brainstormer.

Alexandra Krongel 6:59:32 1/14/2016

Today's reading was about making brainstorming an effective and routine part of development. I thought about the reading in the context of the project groups from the class I TA. The first big takeaway was to do honest self-reflection on your process, especially if it involves a buzzword like 'brainstorming'. In our project groups we tried to implement the Agile system to keep our groups organize, but over the semester it became less organized and participatory. Applying today's readings, we should go back and look at our methods - part of the reason the method isn't working is because we aren't applying it with consistent technique, and we should revisit that. I also took away that the process needs to be fun or at least break out of routine thinking. I really like the spatial movement point, and I want to apply it in my group by having meetings in the TA office where there's more space to make drawings. Usually everyone is on their laptops and they have to take out a piece of notebook paper to sketch any web design ideas or other visual components; the process would be smoother if they already had materials like that out and available, as he says. The one thing I wish he talked more about in the article is how to include shy people. I know quiet people probably have a lot of insight and its wasteful for them to be dominated by people with bigger personalities. One of the tips given is to do silly topics, but it seems to me quiet people would be anxious about either silly or serious brainstorming.

Mengqi Wu 11:20:05 1/14/2016

I did brainstorm before, but never really thought about how to do it correctly and systemically like what is described in the reading. Especially the idea "Strength your mental muscles", it really helps a lot.

Charlotte Chen 20:37:07 1/14/2016

This article was an interesting read. It convinces us that the activity of brainstorming is like art and a good exercise, and interestingly enough the article is written in a very casual and artsy way. I found most tips in the seven secrets of brainstorming to be very obvious, yet probably most people, including myself, seldom follow. For example, idea#3: number your ideas. When I brainstorm for a personal project, a lot of ideas floats around in my head, but I never cared to physically note them down. As a result, I often arrive at a point where I was sure I had a similar and better idea than my current one, but I couldn’t remember clearly what it was. The same happens (only more often) during group projects as well. “Six ways to kill a brainstormer” is also one of my favorite sections, it provides some very nice insights into mistakes that goes on unnoticeably in today’s typical company/group meetings.

Daniel Hui 20:45:07 1/14/2016

Brainstorming allows us to cultivate new ideas. It is a very important aspect of innovation. This was a very interesting article. The section 'The Brainstormer Effect' was very well written and made me consider how powerful and useful brainstorming is to developing notable and successful ideas. I believe that number 7 of the 'SEVEN SECRETS FOR BETTER BRAINSTORMING' is one of the more important secrets because I believe that by drawing things we visualize it which helps us remember and comprehend what we're brainstorming.